Cerebral Anxiety
Cerebral Anxiety
e-Commerce
Luxury
This is a heartfelt personal project by the founders of Cerebral Studio, offering thoughtfully designed physical products catering to adults with anxiety, bringing comfort and relief into everyday lives
This is a heartfelt personal project by the founders of Cerebral Studio, offering thoughtfully designed physical products catering to adults with anxiety, bringing comfort and relief into everyday lives
Services Rendered
Services Rendered
Discovery
Competitive Analysis
Wireframing
Design System Creation
Prototyping
Usability Testing
UX/UI Design
Prototyping
Usability Testing
Duration
1 month including creation of the website
Jump to Designs
Goals
Goals
"Success is not only a destination; it's a carefully charted course, defined before the journey begins."
"Success is not only a destination; it's a carefully charted course, defined before the journey begins."
De-stigmatize Anxiety for Adults
Eliminate the negative perception surrounding anxiety in adults by presenting it in a new perspective.
Focus on the Products
Illuminate the products in a manner that mirrors the physical world, instilling confidence in prospective customers.
Create a Revenue Stream
Enable a hands-off business venture that generates passive income by designing all aspects of the user workflow required for automation.
A Process of Discovery
The market for anxiety tools is crowded for individuals under 18, while adults have a more limited selection. Learning from past unsuccessful product launches was essential to avoid making the same mistakes and improving the chances of success.
Investigating Current Competitive Products and Past Successes/Failures
The market for anxiety tools is crowded for individuals under 18, while adults have a more limited selection. Learning from past unsuccessful product launches was essential to avoid making the same mistakes and improving the chances of success.
Investigating Current Competitive Products and Past Successes/Failures
Designs
Let's take a look at just the homepage of the simple website, along with some of the psychology principles used to guide the design.
Sensory Branding
Psychology Principles
Increasing Engagement
Influence of Color Psychology
Harnessing the psychological influence of colors on users' emotions and actions, we utilized the calming and natural associations of dark greens, as well as the soothing and warm connotations of sands. These considerations influenced not only the digital product design but also the design of physical products.
Psychology Principles
Increasing Conversion
Reducing Bounded Rationality
Bounded Rationality is a concept in behavioral economics and decision-making theory referring to the idea that individuals do not always have access to complete information or possess the cognitive capacity to process all available information, increasing complexity. By providing bits of scientific context during the storytelling process, the site proactively discouraged this concept to decrease bounce and promote conversion.
Psychology Principles
Increasing Conversion
Paradox of Choice
This is the observation that more choices can lead to less satisfaction; having too many options can result in anxiety and choice paralysis. Imagine this on a brand's storefront selling Anxiety-reducing tools. Although Cerebral sells many products, the default CTA is to purchase the full kit, which resulted in 90%+ of purchases being the entire product line.
Psychology Principles
Increasing Conversion
Perceptual Load Theory
This theory takes into account the cognitive demands that users' attention and perception experience during purchase decisions, emphasizing the reduction of distractions to prevent cognitive overload, such as overselling. Recognizing the significance of calm in the context of anxiety, the entire website has been intentionally designed with minimal elements to evoke a sense of tranquility.
Psychology Principles
Decreasing Bounce
Oh, and we put it on Amazon too!
Sensory Branding
Developing a distinctive sensory encounter linked to a brand, e.g. connecting yourself with tangible sensations, to strengthen brand identity and enhance recognition of the solutions offered.
Psychology Principles
Increasing Engagement
Reducing Bounded Rationality
Bounded Rationality is a concept in behavioral economics and decision-making theory referring to the idea that individuals do not always have access to complete information or possess the cognitive capacity to process all available information, increasing complexity. By providing bits of scientific context during the storytelling process, the site proactively discouraged this concept to decrease bounce and promote conversion.
Psychology Principles
Increasing Conversion
Paradox of Choice
This is the observation that more choices can lead to less satisfaction; having too many options can result in anxiety and choice paralysis. Imagine this on a brand's storefront selling Anxiety-reducing tools. Although Cerebral sells many products, the default CTA is to purchase the full kit, which resulted in 90%+ of purchases being the entire product line.
Psychology Principles
Increasing Conversion
Designs
Let's take a look at just the homepage of the simple website, along with some of the psychology principles used to guide the design.
Sensory Branding
Psychology Principles
Increasing Engagement
Influence of Color Psychology
Harnessing the psychological influence of colors on users' emotions and actions, we utilized the calming and natural associations of dark greens, as well as the soothing and warm connotations of sands. These considerations influenced not only the digital product design but also the design of physical products.
Psychology Principles
Increasing Conversion
Reducing Bounded Rationality
Bounded Rationality is a concept in behavioral economics and decision-making theory referring to the idea that individuals do not always have access to complete information or possess the cognitive capacity to process all available information, increasing complexity. By providing bits of scientific context during the storytelling process, the site proactively discouraged this concept to decrease bounce and promote conversion.
Psychology Principles
Increasing Conversion
Paradox of Choice
This is the observation that more choices can lead to less satisfaction; having too many options can result in anxiety and choice paralysis. Imagine this on a brand's storefront selling Anxiety-reducing tools. Although Cerebral sells many products, the default CTA is to purchase the full kit, which resulted in 90%+ of purchases being the entire product line.
Psychology Principles
Increasing Conversion
Perceptual Load Theory
This theory takes into account the cognitive demands that users' attention and perception experience during purchase decisions, emphasizing the reduction of distractions to prevent cognitive overload, such as overselling. Recognizing the significance of calm in the context of anxiety, the entire website has been intentionally designed with minimal elements to evoke a sense of tranquility.
Psychology Principles
Decreasing Bounce
Oh, and we put it on Amazon too!
Sensory Branding
Developing a distinctive sensory encounter linked to a brand, e.g. connecting yourself with tangible sensations, to strengthen brand identity and enhance recognition of the solutions offered.
Psychology Principles
Increasing Engagement
Reducing Bounded Rationality
Bounded Rationality is a concept in behavioral economics and decision-making theory referring to the idea that individuals do not always have access to complete information or possess the cognitive capacity to process all available information, increasing complexity. By providing bits of scientific context during the storytelling process, the site proactively discouraged this concept to decrease bounce and promote conversion.
Psychology Principles
Increasing Conversion
Paradox of Choice
This is the observation that more choices can lead to less satisfaction; having too many options can result in anxiety and choice paralysis. Imagine this on a brand's storefront selling Anxiety-reducing tools. Although Cerebral sells many products, the default CTA is to purchase the full kit, which resulted in 90%+ of purchases being the entire product line.
Psychology Principles
Increasing Conversion
Investigating Current Competitive Products and Past Successes/Failures
The market for anxiety tools is crowded for individuals under 18, while adults have a more limited selection. Learning from past unsuccessful product launches was essential to avoid making the same mistakes and improving the chances of success.
Designs
Let's take a look at just the homepage of the simple website, along with some of the psychology principles used to guide the design.
Influence of Color Psychology
Perceptual Load Theory
Psychology Principles
Psychology Principles
Psychology Principles
Psychology Principles
Increasing Engagement
Increasing Conversion
Decreasing Bounce
Increasing Engagement
This theory considers users' cognitive load during purchase decisions, focusing on reducing distractions to prevent cognitive overload, like overselling. The website is intentionally minimal to promote a sense of tranquility, given the importance of calm in addressing anxiety.
Reducing Bounded Rationality
Bounded Rationality, a concept in decision-making theory, acknowledges limited information and cognitive capacity. The website used scientific context in storytelling to combat this and boost engagement and conversions.
Harnessing the psychological influence of colors on users' emotions and actions, we utilized the calming and natural associations of dark greens, as well as the soothing and warm connotations of sands. These considerations influenced not only the digital product design but also the design of physical products.
Sensory Brandin
Developing a distinctive sensory encounter linked to a brand, e.g. connecting yourself with tangible sensations, to strengthen brand identity and enhance recognition of the solutions offered.
The Results
Just three weeks after the initial concept took shape, CerebralStudio.co was introduced, closely succeeded by its Amazon listing. Presently, the product is experiencing consistent purchases from individuals seeking its benefits across both venues.
The Results
Just three weeks after the initial concept took shape, CerebralStudio.co was introduced, closely succeeded by its Amazon listing. Presently, the product is experiencing consistent purchases from individuals seeking its benefits across both venues.
The Results
Just three weeks after the initial concept took shape, CerebralStudio.co was introduced, closely succeeded by its Amazon listing. Presently, the product is experiencing consistent purchases from individuals seeking its benefits across both venues.
Projects
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Projects
Other works
Projects
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Work with us
Schedule a free 30 minute call to discuss your needs and create a plan to begin ASAP.
Based in Los Angeles, CA - Working Globally
2024 Cerebral Studio LLC. Privacy Policy. Terms & Conditions.
Work with us
Schedule a free 30 minute call to discuss your needs and create a plan to begin ASAP.
© 2024 Cerebral Studio LLC
Work with us
Schedule a free 30 minute call to discuss your needs and create a plan to begin ASAP.