Cerebral Studio

Cerebral Anxiety

e-Commerce

Luxury

This is a heartfelt personal project by the founders of Cerebral Studio, offering thoughtfully designed physical products catering to adults with anxiety, bringing comfort and relief into everyday lives

Services Rendered

Discovery

Competitive Analysis

Wireframing

UX/UI Design

Prototyping

Usability Testing

Duration

1 month including creation of the website

Instagram

CerebralStudio.co

Goals

"Success is not only a destination; it's a carefully charted course, defined before the journey begins."

De-stigmatize Anxiety for Adults

Eliminate the negative perception surrounding anxiety in adults by presenting it in a new perspective.

Focus on the Products

Illuminate the products in a manner that mirrors the physical world, instilling confidence in prospective customers.

Create a Revenue Stream

Enable a hands-off business venture that generates passive income by designing all aspects of the user workflow required for automation.

A Process of Discovery

The market for anxiety tools is crowded for individuals under 18, while adults have a more limited selection. Learning from past unsuccessful product launches was essential to avoid making the same mistakes and improving the chances of success.

Investigating Current Competitive Products and Past Successes/Failures

Designs

Let's take a look at just the homepage of the simple website, along with some of the psychology principles used to guide the design.

Influence of Color Psychology

Harnessing the psychological influence of colors on users' emotions and actions, we utilized the calming and natural associations of dark greens, as well as the soothing and warm connotations of sands. These considerations influenced not only the digital product design but also the design of physical products.

Psychology Principles

Increasing Conversion

Perceptual Load Theory

This theory takes into account the cognitive demands that users' attention and perception experience during purchase decisions, emphasizing the reduction of distractions to prevent cognitive overload, such as overselling. Recognizing the significance of calm in the context of anxiety, the entire website has been intentionally designed with minimal elements to evoke a sense of tranquility.

Psychology Principles

Decreasing Bounce

Sensory Branding

Developing a distinctive sensory encounter linked to a brand, e.g. connecting yourself with tangible sensations, to strengthen brand identity and enhance recognition of the solutions offered.

Psychology Principles

Increasing Engagement

Reducing Bounded Rationality

Bounded Rationality is a concept in behavioral economics and decision-making theory referring to the idea that individuals do not always have access to complete information or possess the cognitive capacity to process all available information, increasing complexity. By providing bits of scientific context during the storytelling process, the site proactively discouraged this concept to decrease bounce and promote conversion.

Psychology Principles

Increasing Conversion

Paradox of Choice

This is the observation that more choices can lead to less satisfaction; having too many options can result in anxiety and choice paralysis. Imagine this on a brand's storefront selling Anxiety-reducing tools. Although Cerebral sells many products, the default CTA is to purchase the full kit, which resulted in 90%+ of purchases being the entire product line.

Psychology Principles

Increasing Conversion

The Results

Just three weeks after the initial concept took shape, CerebralStudio.co was introduced, closely succeeded by its Amazon listing. Presently, the product is experiencing consistent purchases from individuals seeking its benefits across both venues.

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Work with us

Schedule a free 30 minute call to discuss your needs and create a plan to begin ASAP.

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Based in Los Angeles CA

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