Shopify
In the spirit of great collaboration, Needed's venture began with a thorough discovery phase — hours of in-person collaboration, punctuated by virtual sessions, where both teams united in purpose.
Dive into the core objectives.
Absorb the essence of the business's backstory and where it's headed.
Outline immediate steps, clear enough to navigate the first stretch of the shared journey, even if the full path ahead remained shrouded in mystery.
For the intricate user journeys, such as the bespoke quiz that demanded rigorous user testing, we crafted a wireframe that was more elaborate than usual. The selection of a grayscale palette was a strategic move to eliminate any visual noise and maintain focus during critical stakeholder and user evaluations.
During this stage, we reached a consensus on a color palette that embodied both luxury and simplicity, mirroring the serene and soothing essence of Needed. Subsequently, we immersed ourselves in contemporary visual design trends to initiate our creative endeavor.
A Home Page Experience
First impressions mean everything
Establishing Key Storylines
Unearthing the science that differentiates Needed
A High Converting PDP
Setting the stage for the experience
Key Campaign Landing Pages
Nurturing the early sales funnel
Iterating with user behavior
We engaged five prospective end users for impromptu testing via social media. The platform Lookback.io facilitated our unmoderated user testing, producing results that exceeded our expectations. Prepared with this feedback, we were ready to iterate on the designs and enter into discussions with our stakeholders.
Ready. Set. Go.
Within 8 weeks from project commencement, final delivery was achieved. All native files with extensive developer annotations were transferred and ready to code. Cerebral would subsequently be enlisted for future enhancements including the creation of website extensions, marketing materials, and more.
Onward!
The Outcome
Our Client's Ascension
In a testament to the effectiveness the design, we're thrilled to report the meteoric rise of our client, Needed. Mere weeks after the launch of their comprehensive web experience—crafted by Cerebral—they swung wide the gates of commerce.
Our collaborative journey witnessed a spectacular go-to-market strategy, which fueled immense sales and enduring growth. Bouyed by early successes, Needed secured additional funding to scale their successful market fit and now have a valuation north of $50M+.
Ful-Service Redesign
e-Commerce
AI-Enabled
Cerebral led a transformative overhaul for Thrive Causemetics, a cosmetics powerhouse. Discover how we infused elements of psychology principals and custom AI to elevate the project, delivering an exceptionally high-converting and futuristic customer experience.
